Every site that has a newsletter signup should provide an easy way to unsubscribe from the subscription list that correspond to that newsletter. A nice way is just to add a link at the bottom of the newsletter labeled “Unsubscribe”. But what do we think should happen when you click on that link?
I think that that the link should open the unsubscription web page in my browser where I must confirm my unsubscription. (I could have clicked the link by mistake so it’s nice to provide a confirmation button) When I confirm my unsubscription all I want is just a message that says whether or not I successfully got unsubscribed. What I see in a lot of newsletter-systems that you unsubscribe from is that you get a unsubscription success email. Yes, another email you don’t want. I wanted to opt out from the newsletter subscription because I didn’t want to get any more emails.
If you have any other thoughts on this topic, please add a comment!